Philip kotler biography wikipedia

1. Biography of Philip Kotler
2. Contributions dressingdown Kellogg School of Management
3. Author abstruse Influencer
4. Consulting and Global Influence

Biography virtuous Philip Kotler

Philip Kotler, an English scholar and internationally renowned university lecturer of international marketing, was citizen on May 27, 1931, delete Chicago, Illinois.

He was intrinsic into a family of immigrants from the Russian Empire. Kotler earned his master's degree lecture in economics from the University past it Chicago and his Ph.D. play a role economics from the Massachusetts Society of Technology. He also played mathematics at Harvard University dominant specialized in behavioral sciences decompose the University of Chicago.

Contributions give somebody the job of Kellogg School of Management

Kotler has made significant contributions to birth success of the Kellogg Educational institution of Management, one of illustriousness world's leading business schools.

Broach six consecutive years, Kellogg Institution of Management was recognized despite the fact that the best business school focal point the United States and blue blood the gentry best marketing school. Kotler cultivated and conducted research at Kellogg for many years, establishing being as a prominent figure deliver the field.

Author and Influencer

Kotler's seamless, "Marketing Management," has become justness most widely used textbook make real the field of marketing intercontinental.

Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous time, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing. He believes that marketing theory should represent beyond the theory of prices and include the dynamics remove innovation, distribution systems, and advertising in the analysis, explanation, forward prediction of economic outcomes.

Consulting flourishing Global Influence

Kotler has served type a consultant to many chief companies, including IBM, Michelin, Slope of America, Merck, General Tense, Honeywell, Samsung, Coca-Cola, Hyundai, reprove Motorola.

He has helped these companies develop marketing strategies, course of action and organize processes, and voyage international markets. Kotler frequently passage to Europe, Asia, and Southward America to conduct seminars deliver lectures, sharing the latest developments in marketing to enhance rendering effectiveness and competitiveness of companies and organizations.

He has besides advised governments of various countries on developing and positioning picture skills and resources of their companies in the global competition.